HS86- Customer Spotlight Series: Interview with Eric Buchegger of Allstate Canada
Hearsay On the Air Podcast
English - August 11, 2016 10:00 - 37 minutes - 68.3 MB - ★★★★★ - 4 ratingsBusiness Technology compliance digital digitaltechnology disruption financialservices financialsocialmedia finserv innovation saas seo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In Episode 86, Eric Buchegger (@ericbuchegger), Digital and Social Media Manager at Allstate Canada joins us to share how they’ve developed and grown their social and digital program for their agents in Canada.
Driven by agent demand, and the need to remain competitive, Allstate Canada empowers its agents with quality content weekly to position them as trusted advisors with their customers. In addition, locally sourced content helps agents develop their following in the local communities they serve. As a result the growth of the program has led to positive results and has helped increase advocacy for the social program within Allstate Canada to the point that agents are now on a waitlist to get online, and get social.
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