Your Audience Is Always Right
HearSay
English - September 20, 2022 04:30 - 38 minutes - 87.5 MB - ★★★★★ - 28 ratingsMarketing Business News business behavioral communication language maslansky science strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next Episode: Differentiation: How You Stand Out From Competition
Language changes the way we view the world, politics, business, and products. Sometimes, it's totally intentional. Sometimes, it's not. But there is no doubt that the effective use of language can drive behavior. And that's what language strategy is all about. Finding the language that changes the game. President Lee Carter and CEO Michael Maslansky are joined by Partner Keith Yazmir to talk about how maslansky + partners invented language strategy, they discuss why certain messages resonate (and don't), and they also share some of their favorite Language Strategy wins: from Starbucks VIA® Instant Coffee to variable annuities.