You Win the Debate by Framing the Debate
HearSay
English - October 11, 2022 04:05 - 28 minutes - 64.8 MB - ★★★★★ - 28 ratingsMarketing Business News business behavioral communication language maslansky science strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Change Someone's Mind
Next Episode: The Secret to Improving Your Brand's Reputation
Language shapes how we view the world around us. The news is no exception. A border crisis. An immigration crisis. A humanitarian crisis. All language used to describe the same story but changes how we view it. Michael and Lee are joined by m+p Partner Ben Feller to talk about the value of personalization, why keeping it simple in your messaging gets you further, and what the idea of credibility and plausibility mean in a post-truth era.