Fear, Trust, and AI
HearSay
English - August 17, 2023 17:24 - 35 minutes - 26.7 MB - ★★★★★ - 28 ratingsMarketing Business News business behavioral communication language maslansky science strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Authenticity is in the Eye of the Beholder
How can companies use language to overcome fear and build trust in AI? In this episode, Michael Maslansky, Keith Yazmir, and Robert Ledniczky dive into the rapidly changing world of AI and explore how companies should be talking about it. They discuss widespread concerns and excitement surrounding AI to set the stage for recommendations on how to generate trust. By narrating the AI story with a focus on benefits, responsibility, and familiarity, they shed light on how companies can successfully communicate about how they’re integrating AI into their business.