Communicating the COVID-19 Vaccine: Common Ground + Cognitive Biases
HearSay
English - April 06, 2021 05:00 - 29 minutes - 68.8 MB - ★★★★★ - 28 ratingsMarketing Business News business behavioral communication language maslansky science strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next Episode: Words with New Meaning in a Post-Pandemic World
Is it possible to persuade folks to take the COVID-19 vaccine? In this week's edition of HearSay, Michael and Lee talk to colleague and pharma expert Sarah Hendry about the unique challenges in getting people vaccinated. They touch on cognitive biases at play, past healthcare experience that may impact today’s hesitancy, missed opportunities at some key moments, and whether its even possible to find common ground with anti-vaxxers.