Increasing the amount of recyclable packaging is currently the best solution to the natural product industry’s contribution to landfills, according to Jeremiah C. McElwee, senior vice president of merchandising and product development, Thrive Market. But the goal is to one day offer a package that benefits the environment and consumer, rather than being garbage. Packaging can one day be regenerative rather than sustainable or destructive. In this podcast with Sandy Almendarez, editor in chief, INSIDER, McElwee discusses his passion for finding a packaging solution.