Marketing supply chain transparency — podcast
Healthy INSIDER Podcast
English - June 11, 2019 20:00 - 12 minutes - 11.7 MB - ★★★★★ - 7 ratingsHealth & Fitness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: A chat about the biome with Paul Schulick – podcast
After a food or supplement brand does the hard work of cleaning up and truly understanding its supply chain, it’s eager to get the work out to its consumers, who are increasingly interested is spending money on products they can trust. But that story may be too technical and complex for a distracted consumer. The key is finding the right information and for each marketing channel, according to Todd Pauli, founder and managing partner, 24 Stories.