From issues with ginseng in the early 1970s to modern-day concerns with ingredients such as ginkgo biloba, bilberry and saw palmetto, the natural products industry is no stranger to botanical adulteration. In this podcast, Mark Blumenthal of the American Botanical Council and ABC-AHP-NCNPR Botanical Adulterants Prevention Program; Holly Johnson, Ph.D., of the American Herbal Products Association; and Margaret Dohnalek, Ph.D., of Valensa International discuss advancements in the effort to ensure botanical authentication for safe, effective products.