Increasing usage among supplement consumers key to market growth – podcast
Healthy INSIDER Podcast
English - January 23, 2020 00:44 - 8 minutes - 7.78 MB - ★★★★★ - 7 ratingsHealth & Fitness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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The supplement market is robust with household penetration at over 80 percent, according to Bob Sanders, executive vice president, health care and home care practice leader, IRi (Information Resources Inc.). Still, supplement brands have opportunities to grow their reach among consumers who already rely on supplements for nutrition, Sanders noted in this podcast with Sandy Almendarez, content director, Informa Markets.