When it comes to the fight against botanical adulteration in the natural products industry, Mark Blumenthal’s efforts top the list. The American Botanical Council (ABC) founder joins INSIDER’s Karen Butler for a discussion about the evolution of botanical adulteration—and the tools available to industry to help prevent and identify it. Some takeaways include: botanicals of greatest adulteration concern from the early 1970s to 2019, ways industry has kept pace as adulteration schemes have developed, and how organizations involved in the fight determine their priorities.