The #1 Reason Prospects Say "No"
The Healthpreneur Show with Yuri Elkaim
English - March 31, 2021 09:00 - 12 minutes - 8.68 MB - ★★★★★ - 20 ratingsBusiness Health & Fitness business entrepreneurship healthpreneur leadership marketing online smallbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The selling process can seem complicated, but it can be distilled down to one thing; certainty. Trust is important, but it’s not the only reason people say no to you in business.
The truth is, people will say no to you because they lack certainty that your solution works. You have to build confidence, goodwill, and trust in customers before they’ll do business with you.
So be more convicted than the person you're speaking to; have more certainty about your solution than they have about their story. If they buy your solution, you and they have won. If they make you buy their story, then you've lost and so have they.
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