77 - How The Vegan Kind Became the UK's #1 Subscription Box for Vegans
The Healthpreneur Show with Yuri Elkaim
English - March 30, 2018 07:00 - 40 minutes - 27.6 MB - ★★★★★ - 20 ratingsBusiness Health & Fitness business entrepreneurship healthpreneur leadership marketing online smallbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today we’ve got an amazing episode of the Healthpreneur Podcast that dives into the mysterious world of subscription-based surprise-in-a-box business models. This episode reminds us of the importance of having a recurring-revenue business model for stable, predictable income – even if you’ve got other offerings.
Today we are talking with Scott McCulloch, co-founder of The Vegan Kind, the largest vegan subscription box in the U.K., which he runs with his wife, Karris. With a background in business banking, a dangerous knack for Facebook and social media marketing, and a passion for change, Scott and his wife expanded The Vegan Kind at a rapid rate.
This is a great episode because Scott offers stark honesty about the growing pains, inner workings, and strategic choices they made along the way to grow a wildly successful and purposeful business. Best of all, they’ve done this while maintaining the personality and soul of their overall mission. If you’re a Healthpreneur that wants insight on recurring-revenue business models, tips for lasting success, and outsourcing for sustaining growth, tune in!
In this episode, Scott and I discuss:
The inspiration for his company The Vegan Kind and how it all began How his company markets and creates brand awareness Handling rapid growth and knowing when to outsource Leveraging social media for marketing and connecting with clients Skills for lasting success and the importance of getting an early start
1:30 – 7:00 - Scott’s background and the beginnings of Vegan Kind
7:00 – 13:00 - Brand awareness, marketing, and positioning
13:00 – 19:00 - The evolution of The Vegan Kind; the business models, marketing, and facets
19:00 – 26:00 - Rapid growth, tackling problems, outsourcing, and leveraging social media
26:00 – 28:00 - Expressing your business’s soul and personality through social media
28:00 – 32:00 - Skills necessary for lasting success; a drive to succeed and an early morning start
32:00 – 40:00 - The Rapid Five