69 - The Golden Rule of Marketing (How to Share a Message That People Actually Care About)
The Healthpreneur Show with Yuri Elkaim
English - March 12, 2018 07:00 - 14 minutes - 9.82 MB - ★★★★★ - 20 ratingsBusiness Health & Fitness business entrepreneurship healthpreneur leadership marketing online smallbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Happy Monday! We are back with another solo round of the Healthpreneur Podcast, where I’m going to be talking to you about “Emotion Inventory.”
What is “Emotion Inventory” and why is empathy so important in marketing? Well, “Emotion Inventory” is a tool to get you inside your prospect’s shoes to really understand their thoughts, feelings, and desires so you can be empathetic towards their problem.
We’re going to look at examples of how to relate to your clients—and how not to—so you can create a true bond with your perfect client. After this quick episode you’ll walk away with a simple mission that’ll create a true difference in your clients’ lives and your business.
1:00 – 4:00 - The importance of empathy in marketing.
4:00 – 6:00 - Examples of a missed connection with the audience.
6:00 – 9:00 - Examples of knowing your audience and understanding their pain point.
9:00 – 12:00 - Relating to your audience through empathy.
12:00 – 14:00 - An opportunity for training and upleveling your business.