66 - How to Share Content That Motivates People to Buy
The Healthpreneur Show with Yuri Elkaim
English - March 05, 2018 08:00 - 16 minutes - 11.2 MB - ★★★★★ - 20 ratingsBusiness Health & Fitness business entrepreneurship healthpreneur leadership marketing online smallbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome back to another solo round of the Healthpreneur Podcast! Today I am going to be talking to you about why so much online content doesn’t generate revenue and how you can avoid that problem in your business.
I’m talking about verbal diarrhea.
That’s right. In today’s episode I am going to explore what works—and what doesn’t—when you are sharing content through webinars, Facebook Live videos, blogs, or YouTube videos. Hint: You CAN and SHOULD make money from all these outlets and no, you don’t have to share EVERYTHING.
The secret is WHAT content you share. What content leaves your readers, watchers, or listeners burning with desire. What content leaves them asking, “But...how?”
If you feel like you’re giving your content away for free or if your content marketing isn’t yeilding the conversions you’d hoped for, I’m going to share with you some tips on exactly how to change that.
1:00 – 5:00 - Examples of why some web content doesn’t make money.
5:00 – 11:00 - How to create content that drives revenue: Teach to Sell and build desire.
11:00 – 17:00 - Share the “what” and “why,” but not the “how” for higher conversions.