56 - Branding Secrets to Explode Your Health Business with Stefani Beckerman
The Healthpreneur Show with Yuri Elkaim
English - February 09, 2018 08:00 - 34 minutes - 24.1 MB - ★★★★★ - 20 ratingsBusiness Health & Fitness business entrepreneurship healthpreneur leadership marketing online smallbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today we have a great episode of the Healthpreneur Podcast that is actually kind of a throwback to one of our earliest episodes. In episode four we talked with Gunnar Lovelace—the founder of Thrive Market—about how he was able to grow his company from one to 500 employees in under three years.
If that isn’t ringing any bells, you should probably go back and give that episode a listen. But today we are talking with Stefani Beckerman, who is a branding expert and was a core part of the Thrive Market team. She actually did a lot of behind-the-scenes work to help build their influencer program, which was single-handedly responsible for their rocketship growth in that first year.
Stefani also has a boutique consulting business where she works with various wellness lifestyle brands. She helps them grow and market their brand/message to more people and I like to refer to her as the brand whisperer. This is a great episode because Stefani brings an awesome, bubbly energy to our interview which is also packed with nuggets of wisdom—both for branding, specifically, and entrepreneurialism in general.
In this episode, Stefani and I discuss:
How Stefani got involved in Thrive Market Influencers, ambassadors and brands Walking the walk and talking the talk Growing pains Your unique ability Taking care of yourself3:00 - 10:00 - Stefani’s time at Thrive Market