36 - The 1% Difference: How to Create a Breakthrough Health Product with James Swanwick

Hey Healthprenuers, today we’ve got another great episode of the Healthpreneur podcast. I’m going to be talking with James Swanwick, a good friend of mine who wears a ton of different hats. You’ll notice from his accent that he is Australian, but he’s been living in the states for some time now. 

James is an investor, entrepreneur, and speaker. He’s super agile, in that he does a ton of different things and has a lot of cool experience. I’ll just go ahead and name a few things … He was a former Sportscenter anchor on EPSN, he hosts his own podcast called The James Swanwick Show, he owns Swanwick Sleep—a company that makes blue-light blocking glasses—and he created the 30 Day No Alcohol Challenge. 

Oh, and Forbes named him one of the top 25 networking experts. Not really sure what that means, but pretty cool nonetheless!

So, James has a ton of stuff going on and has a ton of experience to share with all of us. This episode is particularly important if you are interested in creating and launching a physical product, because James is going to share with you exactly how he came up with and created the Swannie blue-light blocking glasses. The info he unveils from this process will save you a lot of time and money, I guarantee it.

In this episode, James and I discuss: 

Why James was wearing a pair of ski goggles while watching TV in his apartment.  Why you don’t need to reinvent the wheel.  Selling on Amazon vs. selling on your own domain.  Being the dumbest person in the room—and why it’s a good thing.   The word “you.”