176 - How Comedy Can Help You Sell More with Kevin Rogers
The Healthpreneur Show with Yuri Elkaim
English - November 16, 2018 08:00 - 26 minutes - 18 MB - ★★★★★ - 20 ratingsBusiness Health & Fitness business entrepreneurship healthpreneur leadership marketing online smallbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome back, Healthpreneurs! Are you in need of some good copywriting advice? Well, have I got a treat for you! Today, Kevin Rogers on the show. Kevin created the 60-Second Sales Hook, a 4-step process to convey a message effectively and quickly.
When he realized a simple joke formula could be turned into a powerful marketing hook, he was determined to share this new discovery with marketers. Today, he is one of the most in-demand sales consultants online, the bestselling author of “The 60-Second Sales Hook,” and founder of Copy Chief, a thriving community of the world’s top online marketers.
Clearly, Kevin is a copy wizard who has successfully created the secret recipe for effective copy. So, get comfortable, grab a notebook, and get ready to learn exactly how to market yourself and your product.
In this episode, Kevin and I discuss:
The importance of story and sharing relatable struggle. The four-step formula. The template for telling people what you do. The number one mistake people make when writing copy. “ABT”: Always be teaching.3:30 – 9:00 - Kevin’s 60-second Sales Hook and joke formula
9:00 – 14:30 - The formula for marketing and answering “What do you do?”
14:30 – 20:30 - The power in creating terminology
20:30 – 22:30 - Bullet writing and when to write your headline
22:30 – 26:00 - Content formula: Concept, authority story, example, and 3 action steps