158 - How to Build a Health Brand That Stays True to It's Roots

Welcome to a tasty episode of the Healthpreneur podcast! Today we’re speaking with a Healthprenuer who has a product-based business. Chef Lance Roll, “The Flavor Chef,” is the master of tasty and nutritious bone broth, and he sells his products both online and through retailers.

Despite the coming and going trends in the health food space, Chef Lance has remained true to his original mission to provide quality, organic, love-infused products that heal and nourish since 2008. He refuses to sacrifice the integrity of his product with processing or additives that don’t align with his mission.

Lance has navigated through the seasonal aspect of his business, skill-gaps, and distractions, and has come out on the other side with a clear vision of what sets his products apart and who truly appreciates his craft and aligns with his mission. This is an episode that will be particularly helpful for Healthpreneurs who have or will launch a health-based product online or in-stores.  

In this episode, Lance and I discuss:

How the seasons affect his business. Healing the planet one GI Tract at a time. Finding the right team to compliment your strengths. Selling his catering business and focusing on what he likes to do. The challenges in the retail space.

1:00 – 6:30 - Introducing Chef Lance, bone broth, and the seasonal aspect of his business

6:30 –11:30 - What sets The Brothery apart

11:30 – 16:00 - Recommendations and the benefits of bone broth

16:00 – 22:30 - Filling in skill-gaps, scaling, and getting distracted

22:30 – 27:00 - Navigating the retail and online markets and targeting the right clients

27:00 – 33:00 - The Rapid Five