149 - The Shady Side of the Dietetian Industry with Cassie Bjork

You know what time it is, Healthpreneurs! It’s time for another great episode featuring another incredible guest. Our guest today is Cassie Bjork, an industry leader in weight loss, speaker, and international best-selling author of the book, “Why Am I Still Fat: The Hidden Keys to Unlocking That Stubborn Weight Loss”.

Cassie has helped thousands of people achieve healthy bodies without starving or skipping meals, but rather by eating foods that fuel effective and sustainable weight loss. Her teachings have been adopted worldwide, and she’s spread her message through major publications and media outlets. 

Cassie has an amazing passion for helping people and getting them results, so she’s not afraid to shine a light on some of the weird, money-driven things that she witnessed when she was in that world. Listen in as Cassie tells us why she let go of her dietician license, and why, surprisingly enough, she’s more aligned with her mission and herself now more than ever. 

In this episode, Cassie and I discuss:

Significant problems in the industry, credentialing process, and governing boards. Why what she teaches goes against what she learned in dietician school – and works. How she handled a big branding and identity shift. Getting through things and moving on when it’s time. How things don’t “just happen.” Delegation, social media, automation, and freedom.

4:30 – 13:00 - Why she stepped away from the “dietician” and what she’s doing now

13:00 – 21:00 - Some of the strange things and relationships in the industry

21:00 – 28:30 - Discovering who you are and what you stand for – but the journey isn’t easy

28:30 – 35:00 - Delegating what you don’t like and keeping what you do

35:00 – 40:00 - How Cassie used social media and content to grow her business

40:00 – 56:00 – The Rapid Five