136 - Behind the Scenes of Bringing a New Health Product to Market with Arianne Perry
The Healthpreneur Show with Yuri Elkaim
English - August 15, 2018 07:00 - 35 minutes - 24.6 MB - ★★★★★ - 20 ratingsBusiness Health & Fitness business entrepreneurship healthpreneur leadership marketing online smallbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome to the Healthpreneur Podcast! I’ve got elite athlete turned health entrepreneur, Arianne Perry, on the show with us today! She is the co-founder and president of a company called Sweet Defeat, and the company’s mission is to help people discover how easy it is to reap the benefits of a low-sugar lifestyle.
Arianne is going to give us the secrets to bringing a product to market successfully. Their product is a plant-based lozenge that is clinically proven to reduce sugar cravings, and they’ve chosen to have a single sales channel – their website. By carefully curating their marketing techniques, they attract the right people from the get-go and retain a better relationship with their customers through direct communication.
Whether you’ve got a physical product, a digital one, or are offering your customers a service, you’re sure to get value from this episode. Arianne does dive deep into the production and strategy behind bringing a physical product to market, but her nuggets of wisdom around marketing, entrepreneurship, and leadership are valuable to anyone. Tune in to hear Arianne and I discuss things like branding, community, and creating a movement – and see how her journey can inspire some leaps in your own.
In this episode, Arianne and I discuss:
Going from running to finance to running a company. The science and production of a supplement in the U.S. Having a single sales channel and strategic marketing techniques. Facebook advertising, influencers, and what is proven to work. New partnerships, new digital strategy, and constant optimization. What she has learned through entrepreneurship.3:00 – 8:30 - Running, how she began her entrepreneurial journey, and her struggle with sweets
8:30 – 14:00 - The inspiration, science, and creation of the Sweet Defeat product
14:00 – 18:30 - Creating a movement and marketing strategy
18:30 – 24:00 - What’s to come in the next six months, branding, and community-building
24:00 – 28:00 - The challenges when starting and running a business and doing what it takes
28:00 – 35:00 – The Rapid Five