128 - How To Master the Media with 39-Time Dr. Oz Guest Dr. Michael Breus

It’s time to wake up, guys, because today we’ve got The Sleep Doctor on the Healthpreneur Podcast! Dr. Michael Breus is a Clinical Psychologist, Diplomate of the American Board of Sleep Medicine, and Fellow of The American Academy of Sleep Medicine, and he specializes in Sleep Disorders. He is on the clinical advisory board of The Dr. Oz Show, and has appeared on the show 39 times.  

 

Although his accomplishments make you wonder if this guy even sleeps (he does, and he loves it), he’s gone through great lengths to helps others optimize their sleep health in an industry where voices and credentials like his own are rare. Although he claims to not be much of a businessman, The Sleep Doctor knew when to reach out for help and how to make his way into local, regional, then national media. 

 

Dr. Michael Breus generously shares with us the steps he took to make it into national media and stay there. He didn’t just hustle; he created a game plan, stuck to it, and fostered relationships that were win-win. Tune in to hear Michael’s media secrets, his biggest blooper, and why it’s so important to “be a good date.” 

 

In this episode, Michael and I discuss: 

How he got the name and URL “The Sleep Doctor.”  Hiring a manager to get exposed and grow the business.   The secrets to his media success.  His appearance on Oprah and how it was a blooper turned pot of gold.  When Michael realized what he wanted to do and how media helps. 

 

3:30 – 8:00 - The origins of the name “The Sleep Doctor” and positioning 

8:00 – 18:00 - How Michael’s business and brand grew; “be a good date” 

18:00 – 24:00 - Dealing with producers and solidifying media relationships  

24:00 – 27:30 - Responding to adversity and how Michael’s response benefited him 

27:30 – 31:30 - The intersection between what you love and serving a gap in the market 

31:30 – 40:00 – The Rapid Five