103 - How Rachael Pontillo Took Her "In-Person" Skin Care Business Online

What’s up, Healthpreneurs! Welcome to another incredible episode of the Healthpreneur Podcast with yet another amazing and inspiring guest. Today we’re talking with Rachael Pontillo, an entrepreneur who helps women reclaim their skin, sense of Self, and world so they can love who they are and live their lives.  

 

This is no small feat, but Rachael is making it happen with her two thriving businesses. One is a private skin health coaching practice, and the other is the Nutritional Aesthetics Alliance, which works with skincare professionals and aestheticians. By working with both the consumer and the professional, she’s making an impact by supporting both sides in their quest for skin health.  

 

Rachael became an entrepreneur by need. No local businesses understood or followed her integrative approach for holistic aesthetics, and she prioritized a lifestyle that allowed her to spend time with her family. Tune in to hear how Rachael created an online business around her lifestyle, what she’s learned along the way, and why knowing her “WHY” changed it all.  

 

In this episode, Rachael and I discuss: 

Bringing something brand new to the market vs. finding a market that’s “warm.”  Building a business around your lifestyle and methodologies.   A product launch gone wrong and what she learned from it.   Human connection and its value in a digital world.   Knowing your “WHY” and building your avatar.   Why neglecting your numbers will damage your business more than you know.  

 

3:00 – 9:00 - Rachael’s businesses and journey to success 

9:00 – 14:30 - Why Rachael created an online business and the results she saw 

14:30 – 20:30 - Lessons learned: Know marketing, R&D, and audience before a product launch 

20:30 – 26:30 - Looking at your “why” and creating your avatar 

26:30 – 30:00 - Knowing your numbers  

30:00 – 34:00 – The Rapid F