100-The Secret Behind the #1 PBS Health Special with Dr. Steven Masley
The Healthpreneur Show with Yuri Elkaim
English - May 23, 2018 07:00 - 40 minutes - 28.1 MB - ★★★★★ - 20 ratingsBusiness Health & Fitness business entrepreneurship healthpreneur leadership marketing online smallbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What’s up, Healthpreneurs! Welcome to the one and only Healthpreneur Podcast! Today I’m excited to bring Dr. Steven Masley onto the show.
Dr. Masley is a physician, nutritionist, trained chef, author, speaker, and creator of the number one all-time health program for PBS. What a feat, right? Wait until you find out exactly how he did it. He has now done 3 PBS specials, has authored multiple books and scientific articles, and helps people tune up their heart, brain, and sexual performance. His passion is helping people solve big problems with simple and proven solutions.
Steven and I get into the details that go into creating a successful TV program, which also apply to any kind of program you offer, both online and off. He reveals how self-publishing a book launched his business to a new level and skyrocketed his credibility. Tune in to learn the simple equation for success in any health or wellness business. Hint: It includes heart!
In this episode, Steven and I discuss:
How he started seeing patients in groups. What it takes to create a public TV program (that succeeds). How self-publishing a book helped his business. What works and what doesn’t when you craft your message. Simple solutions to serious problems.
4:00 – 11:30 - Steven’s medical background, how he became an author, and how he got on TV
11:30 – 17:00 - Squashing limiting beliefs, increasing your reach, and knowing your audience
17:00 – 25:00 - What it takes to create a program that’ll air on public TV and be successful
25:00 – 27:00 - Finding a big problem, a simple solution, and crafting a heartfelt message
27:00 – 32:00 – The Rapid Five