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Victor Reiss on Creating Data-Driven Vaccine Communications at UNC Health

Healthcare Insight for Marketers

English - February 26, 2021 12:00 - 45 minutes
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Next Episode: Michael McCauley on Healthcare Marketing Trends and Building Trust

"We will not be satisfied until we have moved those who are vaccine hesitant to being ready and willing." That conviction is the driving force for Victor Reiss and his team at UNC Healthcare. We spoke with the System VP of Consumerism and Insights about how he's helping match vaccine-related messaging with the right audience segments, including what he calls the untapped markets of Black and LatinX populations who often experience lack of equitable opportunity and access.

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"We will not be satisfied until we have moved those who are vaccine hesitant to being ready and willing." That conviction is the driving force for Victor Reiss and his team at UNC Healthcare. We spoke with the System VP of Consumerism and Insights about how he's helping match vaccine-related messaging with the right audience segments, including what he calls the untapped markets of Black and LatinX populations who often experience lack of equitable opportunity and access.


Learn more about your ad choices. Visit megaphone.fm/adchoices