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Summit Health Chief Marketing Officer Matt Gove on Digital Marketing and Driving Physician Referrals
Healthcare Insight for Marketers
English - April 30, 2021 11:00 - 42 minutesMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In the summer of 2019, Matt Gove had just left Piedmont Healthcare to join CityMD when the leading urgent care provider in the New York metro area merged with Summit Medical Group to form Summit Health. Then the pandemic hit, and his brand was front and center in media coverage of COVID. In this lively conversation, learn how these experiences shaped his marketing strategy, along with his expert perspective on B2B vs. B2C marketing, what to look for when hiring marketing talent and the most important—and often overlooked—digital marketing channel.
Learn more about your ad choices. Visit megaphone.fm/adchoices
In the summer of 2019, Matt Gove had just left Piedmont Healthcare to join CityMD when the leading urgent care provider in the New York metro area merged with Summit Medical Group to form Summit Health. Then the pandemic hit, and his brand was front and center in media coverage of COVID. In this lively conversation, learn how these experiences shaped his marketing strategy, along with his expert perspective on B2B vs. B2C marketing, what to look for when hiring marketing talent and the most important—and often overlooked—digital marketing channel.
Learn more about your ad choices. Visit megaphone.fm/adchoices