Cynthia Schmidt on the Differences Between Academic and Healthcare Marketing
Healthcare Insight for Marketers
English - March 01, 2022 21:38 - 21 minutesMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Jean Hitchcock on how marketing can earn respect at the executive table
Cynthia Schmidt, director of marketing at VCU Health–an academic medical center in Richmond Virginia, shares her experience marketing the school and the health system. We also cover their vaccination campaign and an innovative project to reduce hypertension in their community called "TeachBP".
Learn more about your ad choices. Visit megaphone.fm/adchoices
Cynthia Schmidt, director of marketing at VCU Health–an academic medical center in Richmond Virginia, shares her experience marketing the school and the health system. We also cover their vaccination campaign and an innovative project to reduce hypertension in their community called "TeachBP".
Learn more about your ad choices. Visit megaphone.fm/adchoices