Healthcare Insight for Marketers artwork

Ascension's Nick Ragone on His Passion for Storytelling, Chess and Mission with a Capital M

Healthcare Insight for Marketers

English - January 29, 2021 12:00 - 32 minutes
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Previous Episode: HCA's Head of Digital Strategy Kelly Nye Is at the Epicenter of Evolution in Healthcare Marketing
Next Episode: Content Marketing Pioneer Joe Pulizzi on Where the Puck Is Going

Nick Ragone's official title is executive VP and chief marketing and communications officer — but he calls himself Chief Storyteller for the system's 160,000 associates spread across 2,700 sites of care. Find out how COVID accelerated the Ascension brand journey, what channels are keeping the team engaged and why he feels the qualitative model of marketing no longer suffices in healthcare.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick Ragone's official title is executive VP and chief marketing and communications officer — but he calls himself Chief Storyteller for the system's 160,000 associates spread across 2,700 sites of care. Find out how COVID accelerated the Ascension brand journey, what channels are keeping the team engaged and why he feels the qualitative model of marketing no longer suffices in healthcare.

Learn more about your ad choices. Visit megaphone.fm/adchoices