Fireside Chat with Jim Lefevere from Roche

In this special live episode of Impetus Digital’s new Fireside series, I sit down with Jim Lefevere from Roche. Over the last 20 years, Jim has progressed through several positions of executive marketing leadership within Roche, the world’s largest biotech company. He is currently the Director of Global Marketing Services, where he leads the overhaul of their existing marketing infrastructure to drive digital transformation.

Among many other things, we discuss the changes in digital marketing strategies, workflow, team dynamics, and required skill sets among Pharma teams brought on by COVID-19.

We also touch on the slow but quickly accelerating virtualization of the healthcare industry. Especially, we focus on technologies such as telemedicine and virtual sales rep visits during COVID-19 and how this will look like in the future.

Finally, Jim gives his insights on the current and future states of data privacy and ownership, AR/VR technology, and more.

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Roche: https://www.roche.com/