When everyone is singing the same song, how do you make your voice stand out and be noticed by the crowd? After you get their attention, how do you hold it and win their favor? Joining this episode is Yosef Martin, CEO and founder of BoxyCharm, the largest full-size monthly subscription box in the world! He says, there is a way to make your clients follow you “no matter what”. You just need to recognize the momentums being thrown at you and leverage the power of algorithms so you can own those winning moments. 

“What you want to think about is less the size of the community, but the engagement of the community.”

-Yosef Martin 

In this Episode:

Being first in the space does not guarantee success. This is why it’s okay if you’re not the first mover…Teach algorithms how to pick the right audience at exactly the right moment and control your momentumCheck out the elements you need to tie together with your product so you can own your conversations with your clients  Recognize the things you are doing that could be building a wall around your businessUnderstand the difference between things that are urgent from things that are important and you’ll never doubt your momentum, ever again

Episode Resources: 

Live Training with James Neilson-Watt

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