Everyone is raving about digital marketing - business owners, healthcare practitioners, beauty industries, name it! And yes, even dentists are all over the internet nowadays, and why shouldn’t they? When the pandemic hit hard, everyone struggled to find a new platform to keep their businesses afloat and still be a value-add to the world. Peggy Bown is no exception! Peggy is the owner of Peggy Bown Dentistry, a family cosmetic dental clinic that has successfully built a digital smile clinic online, particularly on Instagram. Find out how you can transition your practice online and get patients who stay for the long term.

“It’s NOT natural for a dentist to be a marketer. Building relationships FIRST is crucial to any business.”

-Peggy Bown

In this Episode:

Get patients who resonate with your values, beliefs, and personality and make them stay under your care, for goodPosting the “right” feeds that reflect your authenticity and elicit an emotional connection with your audience is key in building an engaged network2 crucial things people need to realize when it comes to choosing what to post on social media, when to post it, and how often you should be doing itCreating addiction-based content works extremely well, especially when done in batches. Find out the effective way to do itBuild relationships NOT only with your audience but more so with your inner circle. Start with your team because that is critical to your success

Episode Resources: 

Healthcare Business Secrets: Free Group


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