![HealthBiz with David E. Williams artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts124/v4/1e/17/d5/1e17d53b-e8a2-b0a8-e64b-07535e7da520/mza_5223959774649917786.jpg/100x100bb.jpg)
Interview with PicassoMD CEO Dr. Reza Sanai
HealthBiz with David E. Williams
English - October 27, 2022 09:00 - 26 minutes - 18.6 MB - ★★★★★ - 42 ratingsManagement Business healthcare business health care healthcare policy entrepreneurship ceo interview Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Interview with TailorMed CEO Srulik Dvorsky
Next Episode: Interview with Brightside Health CEO Brad Kittredge
Reza Sanai had a great start to his career as a cardiologist but eventually became dissatisfied with his role. He saw 20 patients per day but realized that about 40 percent of them didn’t need to be in his office. He tried an experiment with a large primary care practice --offering instant access to his expertise. Results were astonishing: ER visits dropped to almost zero and referrals to specialists fell by more than 40 percent.
That experiment became PicassoMD.
Host David E. Williams is president of healthcare strategy consulting firm Health Business Group. Produced by Dafna Williams.