154 - André Hefti CMO: Hospitality Series - Switzerland Tourism Board, #IneedSwitzerland Part 2

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Episode Title:-🇨🇭#IneedSwitzerland Part 2🇨🇭

It’s summer and holidays are around the corner. What better way to kickstart this than with interviews of Country Executive CSuites in the Tourism industry for this mini #HTHospitalitySeries.  

First of we have André Hefti, Chief Marketing Officer and a Member of the Management Board for Switzerland Tourism - Switzerland's Official National Tourism Organisation.

We talked about the very successful marketing campaign #IneedSwitzerland as well as the work that he and his team are doing around sustainable goals and needs. 

Andre is an astute seasoned marketing executive and is responsible for the Organisation’s Global Marketing Strategy and Brand Building, through the development of International Campaigns and Partnering with Relevant Bodies for Commercial Success.

In his role as Chief Marketing Officer, since 2018, he and his team have significantly shaped the marketing of the destination Switzerland over the past 5 years and received numerous accolades for internationally recognised campaigns. Under his leadership, the small destination of Switzerland has attracted worldwide attention and you literally have to be living under a rock, if you’ve not seen one of their recent Ads.

Topics Covered:

◽️ Current Ad Campaign featuring Roger Federer and Trevor Noah
◽️ Roger Federer the Ambassador
◽️ Tourism
◽️ Swisstainable Project
◽️ Marketing in 2023 and beyond (Intro to AI) 
◽️ Hospitality Sector Post Pandemic
◽️The Next Campaign?? 

So download⏳grab a cup of Bird & Blend Tea Co - Pina Colada Tea☕️& have a listen🛋

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Fin out more about the Swisstainable initiatives and projects here. 

https://www.myswitzerland.com/en-ch/planning/about-switzerland/sustainability/

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