From Farm to Fashion with Iris and Wool

Head Shepherd

English - March 03, 2024 18:00 - 26 minutes - 18 MB
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Previous Episode: Setting Up for Shearing Success with Darren Spencer

Next Episode: Breeding Values and Objectives Explained with Dr Jamie Courter

Tune in to our latest podcast episode as Emily Riggs, the founder and creative force behind Iris and Wool, shares her inspiring journey.

Emily and her husband live on a sheep property outside of Burra, South Australia. “I fell in love with my farmer and also fell in love with wool,” explains Emily. “I don't actually work hands-on on the farm. So, I thought, how can I contribute to the industry?” Out of this, Iris and Wool was born, offering 100% certified Australian Merino wool knitwear, Merino denim, and accessories.

But why fashion and clothing? “I think I've always had a love for fashion. When I was a little girl, I was actually diagnosed with non-Hodgkin's lymphoma, which is a cancer of the lymph nodes. I knew that I was going to lose my hair,” Emily explains. “I was often mistaken for a boy. And that really shattered my confidence. It was then that I really turned to fashion. It was a way for me to express my creativity and for people to actually look beyond my illness.”

Iris and Wool started as an online fashion brand, with their family home as their ‘warehouse’. They have since expanded into a brick-and-mortar store in Burra, meaning their home has gone back to being a home and their customers can now try on the clothes before buying.

For every sale at Iris and Wool, $1 goes to the Childhood Cancer Association and knitted beanies are donated to recently diagnosed children in South Australia.

Emily’s story is a heart-warming example of how, with “...a lot of hustling”, you can turn your dreams into a reality.

#IrisAndWool #FashionWithHeart #MerinoWool #Podcast

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