Business Lessons from How Marvel Makes Movies
HBR IdeaCast
English - July 16, 2019 14:30 - 27 minutes - 26 MB - ★★★★ - 1.6K ratingsCareers Business News Business News strategy innovation leadership entrepreneurship management economics finance communication teams hbr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 690: The 3 Types of Leaders of Innovative Companies
Next Episode: 692: Improve Your Critical Thinking at Work
Spencer Harrison, an associate professor at INSEAD, says that managers in any industry can learn from the success of the Marvel movie franchise. While some sequels lack creativity, Marvel manages to make each of its new releases just different enough, so consumers are not just satisfied but also surprised. Research shows that several strategies drive this success; they include bringing in different types of talent while also maintaining a stable core creative team then working together to challenge the superhero action-film formula. And, Harrison argues, leaders in other industries and functions can easily apply them to their own businesses. He is the co-author of the HBR article "Marvel's Blockbuster Machine."