676: The Right Way to Get Your First 1,000 Customers
HBR IdeaCast
English - April 02, 2019 14:29 - 22 minutes - 22.2 MB - ★★★★ - 1.6K ratingsCareers Business News Business News strategy innovation leadership entrepreneurship management economics finance communication teams hbr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 675: Why U.S. Working Moms Are So Stressed – And What To Do About It
Next Episode: 677: Why People — and Companies — Need Purpose
Thales Teixeira, associate professor at Harvard Business School, believes many startups fail precisely because they try to emulate successful disruptive businesses. He says by focusing too early on technology and scale, entrepreneurs lose out on the learning that comes from serving initial customers with an imperfect product. He shares how Airbnb, Uber, Etsy, and Netflix approached their first 1,000 customers very differently, helping to explain why they have millions of customers today. Teixeira is the author of the book "Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption."