554: The "Jobs to be Done" Theory of Innovation

HBR IdeaCast

English - December 08, 2016 22:42 - 24 minutes - 24.6 MB - ★★★★ - 1.6K ratings
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Clayton Christensen, professor at Harvard Business School, builds upon the theory of disruptive innovation for which he is well-known. He speaks about his new book examining how successful companies know how to grow.