052 - Cesar Gueikian

052 - Cesar Gueikian

Gibson’s newly appointed Brand President, Cesar Gueikian, returns to “Have Guitar Will Travel,” with host James Patrick Regan. Cesar is supremely passionate about Gibson and its guitars, and here he talks about the company’s acquisition of Mesa-Boogie, Gibson’s artist model program, their vision for Epiphone on its 150th anniversary, revived archtop construction at the Custom Shop, and a lot more including the challenges he faces as leader of the brand.