The Rules & Laws For Influencer Marketing, With Pete Lewin
Hashtag Authentic - for creatives, dreamers & business owners online
English - September 20, 2017 02:42 - 35 minutes - 33 MB - ★★★★★ - 159 ratingsCareers Business business instagram creative blogging small business entrepreneur sara tasker me and orla email marketing digital marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Influencer marketing - endorsement by popular 'real people' like bloggers, Instagrammers and YouTubers barely existed four years ago. I can remember googling for agencies as I waited to quit my day job, and finding only a handful, mainly in the States. Repeat that search now and you'll find 100s, all promising to link businesses with the biggest and most influential names on social media - all for a price. A few weeks ago, Instagram introduced a new system for declaring sponsored content. Off the back of this, I wrote a post tackling the rules & regulations governing sponsored content and freebies for influencers, and Instagram's new guidance for disclosing this. Whether you're an influencer, a small business or even just an avid browser of social media, these rules affect us all, and are not always easy to follow. I got in touch with Pete Lewin from Purewal and Partners in London, to get into the nitty gritty, and hear a clued up professional's take on where it's all heading.
Get full access to Entre Nous at meandorla.substack.com/subscribe