140. How to Bootstrap Your Business to 7-Figures With Only 2 Employees Featuring Esben Friis Jensen
The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind!
English - February 01, 2022 12:00 - 27 minutes - 25 MB - ★★★★★ - 22 ratingsManagement Business career change work-life balance fractional consultant solopreneur solo business owner b2b growth scale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
There is no right or wrong path when raising money for your startup. You just have to understand the trade-offs for whichever choice you make.
Today, I welcome Esben Friis-Jensen, Co-Founder of Cobalt and Userflow, who has raised a bunch of money through bootstrapping to give us different perspectives on scaling.
Esben and I dive into the principles that he had as he was co-founding and growing his two multi-million dollar companies, which you all will surely learn from.
Hit the play button now if you want to scale your business in the most effective way!
We’ll talk about:
Introduction [00:00] Esben’s first company, Cobalt, and his transition into Userflow [01:50] What urged Esben to start his own company [04:05] How Esben and his co-founders raised $40 million for Cobalt [6:40] The rationale behind founding Userflow [09:51] Growing Userflow with two full-time employees and one freelancer [11:53] Differentiating yourself through your product [14:36] Where Userflow’s first hire will come from as they expand [19:20] The value of having team members with more generalist roles [22:14]Resource Links:
Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) Cobalt website (https://cobalt.io/) Userflow website (https://userflow.com/)
About Our Guest:
Esben Friis-Jensen is the co-founder of Userflow, a high growth bootstrapped SAS business that scaled with only two full-time employees.
Esben is also one of the co-founders of another high growth company called Cobalt which raised almost $40 million through bootstrapping.
Connect with Esben Friis-Jensen :
LinkedIn: https://www.linkedin.com/in/esbenfriisjensen/
Twitter: https://twitter.com/esbenfj
Connect with me and learn more about growing your business:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
Facebook: https://www.facebook.com/TrainorBrett
Twitter: https://twitter.com/Brett_Trainor
Instagram: https://www.instagram.com/bretttrainor/
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