Ep. 239 - Leonard Murphy’s Drivers of Change in Market Research

My guest today is Leonard Murphy, Author of the GreenBook Research Industry Trends (GRIT) Report, Partner in Gen2 Advisors, Director at Veriglif, Advisory Board member, Investor, and Change Agent.

GreenBook connects marketers and market researchers with people, information, and ideas that generate results. Through original research, events, content, and a directory, GreenBook provides the learning and inspiration insights professionals need to succeed.

Veriglif, is a private permission-based blockchain creating a data ecosystem around respondent data ownership increasing transparency and security. 

Find Leonard Online:

LinkedIn: www.linkedin.com/in/leonardfmurphy

Twitter: www.twitter.com/lennyism 

Website: www.greenbookblog.org 

Find Jamin Online:

Email: [email protected] 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

This Episode’s Sponsor: 

This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com.

[00:00] 

In episode 239, I'm interviewing Lenny Murphy, author of Green Book Research Industry Trends, or the GRIT Report for short, but first a word from our sponsor.

[00:12]

This episode is brought to you by HubUx.  HubUx is a productivity tool for qualitative research.  It creates a seamless workflow across your tools and team.  Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research.  The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace.  So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUx.  If you have any questions, reach out to me directly. I would appreciate it. [email protected]   

[01:37]

Hi, I'm Jamin Brazil. You're listening to the Happy Market Research Podcast. My guest today is Leonard Murphy, author of The GreenBook Research Industry Trends. That's the GRIT Report. He’s partnered at G2 Advisors, Director at Veriglif, Advisory Board Member on many different startups and companies, investor and industry change agent. Started in 1962, The GreenBook is a wholly owned subsidiary of the New York American Marketing Association and is a worldwide directory of marketing research companies and focus group facilities. Veriglif is a private permission-based blockchain creating a data ecosystem around respondent data ownership, increasing transparency and security. Lenny, thank you so much for joining me on the Happy Market Research Podcast today. 

[02:26]

Thanks for having me.  Been looking forward to this for a long time. 

[02:29]

Let's start a little bit with the origin story. I shouldn't say, “Let's start.” That's not true. We've already started. Now let's move on to the origin story of Leonard Murphy. Tell me a little bit about your parents and how that's informed your career. 

[02:42]