Rob Schneider: Content, Marketing, and Strategy at Learfield

Robert Schneider joined this episode of the Snacks from Dallas, Texas. He is a former paratrooper commander and Columbia Business School alumni.

Rob is the Chief of Content, Development, and Strategy at Learfield – the leading media and technology company in college athletics. They connect brands with passionate fans through media, technology & data.

He’s responsible for growing Learfield’s direct-to-consumer business across data, marketing & content. He’s also an advisor to diverse organizations in sports like Stadia Ventures, Courtside Ventures, and Big Media Holdings.

We talked about Robert's specific background in the military and the experiences that built his mindset around content and marketing. We then discussed the product mix strategy for Learfield through learning the reasoning behind projects like The Varsity Network and Learfield Studios. Lastly, we chatted about diverse trends around content, data, digital media, and innovation in college sports.

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