John Balkam: Building Better Sponsorship Partnerships

This week’s Halftime Snack features John Balkam.

He is the author of 3-Win Sponsorship. His book talks about how organizations can begin integrating purpose and social impact into their sponsorship platforms.

The core idea of the book is based off a three-win mindset, which means to conduct business with the well-being of the sponsor, the sponsee and the planet.

Additionally, he's the founder of Third Win Group — a sponsorship consulting firm where they help talent in sports to maximize their earning potential and maximize their impact off the field as well.

In our conversation, we talked about writing, marketing, sponsorships, social responsibility, and more.

Come snack with us!

Check out the transcript of this conversation here.

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