What can you learn about someone in 12 minutes? If you're Engel Jones, there may be no limit. Engel hosts the 12 Minute Convos podcast where he's interviewed close to 2,000 people in less than two years, focusing in on the qualities that define a unique brand for each and every one. In this episode of Hack the Process Engel will tell us about the mastermind network that inspired him to get started with his podcast, explain how he came up with the questions he uses to structure his shows, and describe the logistics of scheduling and recording over 800 interviews in just 12 weeks.