Gabe Schillinger of Legion Beats has built a music production business worth that's made over $1.2 Million, but it's not the traditional way you'd imagine. There weren't super high-profile albums, management or the regular gig. He built sales funnels to sell a subscription to his business, Legion Beats. There they sell beats you can use to produce your own music. This is how he does it (and how he changed his offerings over time).