In this GYDA Expert Seminar, Paul Barnes of MAP shares his insight into the key financial metrics that agencies should focus on.

Whilst every agency is unique and should develop their own tailored business plan that meets it’s own vision and ambition, there are some key metrics that every agency should pay attention to. Paul explains not just what good performance looks like, but how to track and improve in these key areas.

This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!