Marketing That Doesn't Stink

With Ian Garlic, the CEO of authenticWEB, a top-ranked SEO company, who is an expert in internet marketing. With a vast experience of working with some of the world's largest organizations, Ian has become a renowned consultant and marketer in the industry. He has spoken on internet marketing at several prestigious associations such as the Manhattan Association of Realtor, New York State Trial Lawyers Association, Nassau County Bar Association, and Hispanic Bar Association of Central Florida.

Before he delved into internet marketing, Ian had diverse work experiences in the restaurant industry, sales, trading, and commercial real estate in New York City, which he believes gave him a business background and an edge in his career. Ian's passion for business, film, and the web has led him to use video production as a means to tell the stories of great businesses. His knowledge of SEO, social media, and website design has enabled him to better understand the channels for telling compelling stories in various ways.

Ian is a Rollins College graduate and has learned a lot from reading, doing, making mistakes, and correcting them. He believes that internet marketing is a field where constant learning and improvement are key to success. He loves to educate people through and about the mediums of film, the web, and business. In Ian's view, stories rule our entire lives: how we listen to them, how we tell them, and the stories we tell ourselves.

In this podcast, Ian shares his insights on how to effectively connect with your audience and build a meaningful relationship through the use of client stories. Ian challenges the common practice of using testimonials and highlights the power of storytelling in capturing your audience's attention. Ian also dives into the pitfalls of adopting an advertising mentality and why it's crucial to steer clear from it. Plus, you won't want to miss the two important keys Ian shares for creating a compelling story arc in your videos. So, grab a cup of coffee and tune in to this episode for some valuable takeaways on the art of storytelling in marketing.

To listen to our podcast and access the show notes, visit us at legalwebsitewarrior.com/podcast