Book Marketing for Experts

With Melanie Herschorn, a content marketing strategist and coach for consultants, coaches, and speakers worldwide, with a mission to support and empower her clients to create clear messaging and content that shines a light on their individual experience, skillset, and books. With her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to attract and nurture leads and position themselves as industry experts. She also loves to provide book marketing tips and interview authors on her show, AUTHORity Marketing LIVE to help you leverage your book to grow your online influence, sell more books & get more clients.

Melanie Herschorn has extensive knowledge about the process of starting a business from scratch, curating the best digital marketing content for your niche and creating effective writing to attract your ideal customer. A small business owner for seven years, Melanie can provide you with the guidance and encouragement you need to succeed. Melanie, whose award-winning maternity designs have been sold on Nordstrom.com and at other retailers nationwide, has also worked as a print, radio and TV journalist and as a PR specialist in Hollywood. She has won numerous journalism awards and received her Master’s Degree in Broadcast Journalism from the University of Southern California. Melanie lives in Phoenix, AZ with her husband, daughter and son, and her Cavalier King Charles Spaniel, Marty McDog.

Join us for this conversation where we talk about tips and strategies in launching a book or digital content effectively. Melanie also shares her insights to help you attract quality leads.

To visit the show notes page for this episode and others, visit https://legalwebsitewarrior.com/podcast.