Gumtree Media UpNext 2022
3 episodes - English - Latest episode: over 2 years ago -Gumtree Media's UpNext: The Future is Sustainable podcast is a new three-episode series for Australian media, marketing and advertising professionals. We'll explore Gumtree's latest marketplace audience insights, reveal new Gumtree first-party data technology, and discuss the future of content and innovation in the Circular Economy. Find out how Gumtree Media can help your brand achieve more effective marketing outcomes while supporting biodiversity and the planet.
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Episodes
Understanding new purchase motivations for today’s eco-conscious consumer
November 04, 2021 19:39 - 23 minutes - 21.3 MBIn this episode, industry experts unpack the rise of the eco-conscious consumer, and what it all means for brands in 2022.
Building sustainable connections through new data technology
November 04, 2021 19:33 - 28 minutes - 26.3 MBIn this edition, the expert panel discusses how new data technology can be harnessed to create more sustainable connections between brands and their customers.
How a global pandemic changed content consumption for good
November 04, 2021 19:28 - 24 minutes - 22.6 MBIn this episode of Gumtree Media's UpNext: The Future is Sustainable podcast series, our expert panel explores the changing face of content consumption through the pandemic and examines the rise of 3D shoppable content and future proof ad innovations.