The Member Lounge Podcast: Unlocking Association Success artwork

How to create value for association members - Michael Lachapelle

The Member Lounge Podcast: Unlocking Association Success

English - October 29, 2019 23:16 - 42 minutes - 38.5 MB
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Previous Episode: Embracing digital technology to drive innovation and serve members, with Jean-Claude Tétreault from the ACLS
Next Episode: Grype - Making decisions based on market data - Shanyn Silinski from Autism Canada

If you work in the professional association space, you know that associations are going through a transformation. It's never been more important for associations to deliver true value to members in order to retain your member base. In this episode Michael discusses the underlying principles of value creation and how to determine what is of value to your audience.


Special acknowledgement to our guests for providing powerful insights into membership management. 

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