A wise man said, "every time you use the word innovation, a kitten dies." I couldn't agree more, innovation starts with an open mind, embracing technology, experimentation, gathering feedback and continuous improvement. That's what we learn in this episode from Jean-Claude Tetrault, Executive Director of the Association of Canada Lands Surveyors (ACLS). The ACLS is at the forefront of using digital technology to serve their members across Canada. Their work serves as inspiration to other association executives looking to grow their organization.